Olbrich Botanical Gardens is the site of many types of events, attracting visitors of all ages. The Olbrich Botanical Society sponsors events such as Olbrich's Blooming Butterflies, Olbrich's Holiday Express, and Concerts in the Gardens. Regional and international tours offer guests the opportunity to see gardens around the country and the world. Community groups and garden clubs also host meetings, sales, shows, and other events at the Gardens.